But so far the explosion of social networking hasn't proven a threat to paid sites.

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To succeed, you have to be different; when it comes to product experience, monetisation and marketing, you have to be better.

If you don’t excel at all three, you just can’t keep up.

Despite the growth in mobile usage, the mobile dating experience is not for everyone.

Companies need to make sure they have a strong product across all platforms and offer as many options as possible to cater to all types of users – ensuring the growth in mobile use continues to develop efficiently.

The key is to create a responsive, easy-to-use service, regardless of the device.

The App Economy It is very easy to launch new dating apps.The challenge is that the online dating industry is getting crowded.In the UK alone, there are more than one thousand different online dating services.He says we can also expect some of the larger players to snap up niche sites, as the whole market grows.The Current State of Online Dating Online dating in the UK has steadily developed into a multi-million pound industry. By our own approximations, the sector is estimated to be worth around £185 million and is expected to grow by around 6% this year.This is why all dating sites and supporting apps must be able to scale; first, to give users the best possible experience by providing enough matches and second, to be sustainable as businesses – small players will never be able to keep up with competition.